Google Doubles Average Daily Budget

Google Adwords

Google has announced a change to the way budgets are dealt with on AdWords.

In a tweet, Google said campaigns will now be able to spend up to twice the average daily budget.

This means that on days with “lots of high quality traffic”, costs could be up to twice your daily limit.

Google said this spending would then be balanced by days when your spend is below your daily budget.

AdWords users won’t be charged more than their monthly charging limit, however – the average number of days in a month (30.4) multiplied by your average daily limit.

Saying the change was “to help you reach your advertising goals, like clicks and conversions”, the reaction to the update has not been positive.

The change came into effect on 4th October 2017 – read more here.