Grindr CTO Hosting Webinar On Using App Analytics & KPIs to Inform Monetisation Strategy


The CTO of one of dating’s most successful mobile platforms is hosting a webinar all about using your app analytics to inform your monetisation strategy.

Grindr CTO Lukas Sliwka is teaming up with VentureBeat for the online talk that will give advice on what the best app analytics platforms are, and which are best suited to your company’s needs.

As VentureBeat said “the right analytics solutions will allow you to capture necessary data against your most essential KPIs”, and in addition to helping brands find which KPIs matter most, the webinar will also give vital tips on using this data to create a monetisation strategy.

The webinar will feature Grindr CTO Lukas Sliwka & VentureBeat mobile analyst Jon Cifuentes, and be moderated by Wendy Schuchart.

It will cover the following topics:

  • The top app analytics solutions
  • The most important features in an analytics platform
  • The KPIs that matter to the most successful developers
  • The most overlooked app analytics methods

The 45 minute webinar will be broadcast live on 14th April at 1pm ET / 6pm GMT, and will also be available on demand after it is broadcast.

You can sign up to watch the talk on BrightTalk here, and find out more about Sliwka and the topic here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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