Grindr’s digital magazine has a new editor-in-chief.
Zach Stafford has joined the Grindr team from the Guardian US, and will be moving from Chicago to Los Angeles to edit the digital publication.
Into is a new platform from Grindr that serves up a variety of different cultural content, ranging from short films about gay culture, lists of new music videos, interviews with upcoming fashion designers to date tips.
It was first launched towards the end of March, taking over the Grindr.com homepage and run by former Wonderland Production Director Oly Innes.
Speaking to AdAge, new editor-in-chief Zach Stafford said he is interested in “more than fluff pieces”, and wants to cover and report on things like anti-gay laws around the world.
Stafford told AdAge: “We’ll work very closely with Grindr as an app to source stories and meet people around the world.
“This outlet is exciting for a lot of guys like me. People who are gay, queer, they use the app more than anything else. They spend more time on Grindr than they do on Facebook.”
Speaking about Into’s launch in March, founder & CEO Joel Simkhai said it would cater to Grindr’s main 18-34 demographic, and focus on keeping the app’s community involved – either by crowdsourcing responses for content or highlighting the experiences of users for articles.
Earlier this week it was revealed that Chinese gaming company Beijing Kunlun Tech was planning to buy out the rest of Grindr, having previously bought a 61.5% stake in Grindr for $93m in 2016.
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