Grindr has announced an exclusive publishing partnership with Brazilian drag queen Pabllo Vittar.
The collaboration will see video content created specially for the dating app’s users in the run up to Pride Month. They will also get early access to new music, including Vittar’s third studio album.
Vittar, a prominent LGBTQ activist, will work with Grindr to create a new project designed to support all members of the community.
Product Marketing Manager Alex Black said in a statement: “Pabllo is an inspiration to millions of people around the world. She stands for authenticity and empowerment through her work and her personal convictions – virtues we celebrate here at Grindr every day.
“Ours is a natural partnership as Grindr continues to be on the cutting edge of culture and evolve to provide our users with new and rewarding experiences.”
Vittar confirmed the affiliation during a visit to the Grindr offices in West Hollywood, before performing alongside Major Lazer at Coachella music festival.
“I’m super excited about this partnership with Grindr. It will help me connect to more people and spread my music and love in a totally different and spectacular way. Can’t wait to show everyone the amazing things Grindr and I have in store!”
Visit the Grindr website here.