Happn Hires Former Grindr & Blendr Mobile Growth Expert As USA CMO


Happn has just hired a new US CMO as it looks to expand and accelerate its growth across the US.

Serge Gojkovich is a mobile marketing expert that has previously helped to grow dating brands like Grindr, Blendr and Jack’d.

Speaking about the hire, the CEO & founder of Happn, Didier Rappaport, said: “We are thrilled with the enormous growth Happn has experienced since we launched two years ago, and the 1.5 million users we’re adding every month is evidence that we’re offering a unique experience that was lacking in the marketplace — bringing real-life dating into the mobile world.

“Serge has a solid track record of helping elevate brands’ leadership, and we’re very excited to continue this growth journey with Serge at the helm for Happn’s U.S. marketing efforts.”

Serge will be giving strategic counsel on brand positioning and direction, as well looking to help enhance the brand’s competitive market presence.

Gojkovich was the VP of Marketing for Grindr and Blendr, as well as being CMO for ParkMe.

In addition to working for a number of dating brands, Gojkovich has also worked with companies like CurbStand, VisitBritain and Visit London.

Happn’s new USA CMO said: “With so many dating apps to choose from, Happn offers a unique way for singles to connect and create meaningful relationships. With more than 13 percent of Happn’s total user base here in the U.S., this market has become increasingly important as part of the company’s growth strategy.

“I’m thrilled to help bring the Happn experience to even more people in the U.S.”

Happn currently has over 13m users, is adding 1.5m every month, and is looking to further expand its presence after a fantastic 2015.

The French app is currently available in US cities like New York City, Los Angeles and San Francisco, with further launches planned in cities like Miami, Chicago and Dallas and in the coming months.