Instagram has launched a new tag type, which will enable creators to tag collaborators and influences within their images, based on their contribution, as opposed to a basic username or product, with their self-designated profile category displayed within the tag itself.
Creators will be able to tag other creatives within an image, providing direct credit for those who’ve played a role in the development of that post, which could provide a big boost in exposure for people that are often unseen.
Instagram said: “As creators collaborate, inspire each other and drive culture forward on Instagram, proper crediting has never been more important. This is especially crucial for marginalised and underrepresented creators and collaborators whose contributions are often behind the scenes.”
Some Black creators have called out the Instagram platform for failing to provide adequate credit to originators of certain trends, which are often popularised by white influencers.
Instagram’s updated tags aim to address this, allowing a creator’s self-designated profile category on their professional accounts to be displayed within their People Tag, “so that people can share and view a creator’s specific contribution to a photo or video post.”
The update serves a key role in them building their presence.
“Proper creative credit and recognition is a starting point for discovery, new opportunities and economic empowerment. For many Black and underrepresented creators, crediting is an entryway to building a sustainable career as a creator, while combating cultural appropriation and ensuring the world knows who is driving culture.”