ITV’s Take Me Out is looking to launch a special episode for candidates aged over-50.
The one-off episode will be part of the annual festive fundraiser Text Santa this year.
The host of the TV show, Paddy McGuinness said: “I’m so excited to be celebrating 10 series of Take Me Out.
“I always look forward to seeing romance blossom amongst a new line up of ladies and gents, including the over 50s!”
The host also tweeted a message encouraging older singles to apply for the popular ITV show.
C’mon over 50’s! You’re never to old for a bit of Fernandos! ❤️ https://t.co/f5PDOey3dF
— Paddy McGuinness (@PaddyMcGuinness) October 19, 2017
The Match Group recently launched a new brand called OurTime for the over-50s market in the UK.
New research by the Centre for Economics and Business Research (Cebr) also discovered that over-50s daters add around £644m to the UK economy every year looking for love.
As always, TV shows like this can provide a good marketing opportunity for dating brands, especially those targeting singles over-50.
To find out more about Take Me Out’s over 50s show, email here.