Despite perhaps seeming frivolous, emojis can in fact be a useful marketing tool for brands.
An App Annie study that analysed 2.6bn push notifications sent last year found that using emojis helped to increase app engagement by 163%.
For those looking to learn some tricks around using emojis to help boost engagement, Leanplum is hosting a webinar on 29th March on the subject.
The hour-long webinar aims to teach viewers exactly how emojis can improve push notification open rates, as well as increasing user enjoyment and revenue generated.
Titled “Winning App ❤️ (& 💸 ) With Emojis”, the webinar will contain insights from Leanplum’s latest Mobile Marketing Trends report.
The webinar will be held on 29th March at 10am PT / 1pm ET.
Find out more and register here.