A new site called LetsHangOut.com wants to subvert the freemium model by offering all the features usually reserved for paying customers to its entire base of free users.
This philosophy is the founders’ way of undercutting its opposition by only making money via third-party advertisements.
It follows the lead of platforms like renowned free site Plenty of Fish, which now offers the ability to upgrade to a premium service.
The LA-based company said: “Throughout the industry, many dating sites allow basic accounts for members at no cost, but will require users to pay an upgrade charge to use many of the most popular features.
“LetsHangOut is different in that all the “upgrade” features are available to everyone for free, while the revenue will be generated by 3rd-party advertisements.”
The US site is available globally and allows men and women to match and meet, whether they are just looking to hang out or searching for something more serious.
It works using a question-based algorithm that asks singles a variety of multiple choice questions, before comparing their answers with others who have also undergone the Q&A process.
The answers other people give are then weighted depending on the question asked and the kind of things users are looking for.
The site also allows members to filter potential matches based on gender, age and location to more specific factors like political views, religion, exercise habits and personal hygiene.
A LetsHangOut spokesperson said: “It’s a highly dynamic and accurate matching algorithm, which allows users to sort through a list of matched users from around the world based on their personal views and habits, a list of potential partners tailored just for them.”
To find out more and sign up to LetsHangOut please click here.