Match Announces Scent Dating at Unique Central London Pop-Up

Match has announced that it is opening a unique Central London pop-up which is offering singles the chance of finding love through their own nose.

Female visitors to ‘Eau.M.G.’ (‘Eau Mon Garcon’) will have the chance to sample six bottled scents, created from different natural odours of male Match members, in the hope of sniffing out a love match.

The store will be open for four days in the run-up to Valentine’s Day, on the 9th, 12th, 13th and 14th February from 10am-2pm and on the 13th February from 6pm-8pm.

This pop-up store will help to match new couples based on their initial attraction to the different odour ‘fingerprints’ bottled in each.

Eau.M.G., located in Clerkenwell’s Exmouth Market, has had the scents created in partnership with Parisian laboratory CARACTER. It uses brand new technology to capture the scents of human and then bottle it.

The technique also allows the essence of a person’s worn clothes to be collected, reproduced and then delivered within its own scent.

The pop-up store visitors will be able to read each of the men’s profiles, as the information will be stuck to each perfume sample. The perfumes will also be available to take away with them if required.

The single female will be able to get in touch with the real-life member if they like what they smell and see on the profile. They just have to follow a link on the packaging and they can speak to them directly through the Match app, using a three-free day trial.

Read more here.