Match Launches ‘Head Over Heels’ Campaign

Dating platform Match is launching a new marketing campaign based around that ‘head over heels’ moment when two compatible singles connect. The campaign will go live across TV, radio, and online, documenting couples as they get together for the first time.

This new campaign is the fifth part of the brand’s ‘Start Something Real’ narrative, and builds upon a survey conducted in late 2022 among Brits. The survey found that 61% of UK singles feel a strong desire to live their own love story.

 “We are living through unsettling times and our research shows that this is leading to more singles seeking the comfort of a real relationship”, said Joanna Pons, VP Marketing at Match.

“At Match, it has been our mission for over 20 years to help millions of singles find their true love story. The main premise of this campaign is to illustrate, and most importantly, to celebrate that moment when you just ‘know’ that you’ve met ‘the one’”, she continued.

The campaign is launching in the UK, with releases in other countries expected in the future. You can find links to the newly released videos below:

• The full length Head Over Heels campaign video can be found here.
• A 10 second short promoting Match IRL Events can be found here.
• A 10 second short demonstrating Match’s audio prompt features can be found here.