After its IPO earlier this year, Matrimony.com is expanding its wedding service MatrimonyMandaps to three new states in India.
The wedding platform is being expanded into three new states in southern India – Telangana, Karnataka and Kerala.
The service helps people to find the right wedding venue, check availability, get a quote and quickly book a venue.
Speaking about the expansion, Matrimony.com founder & MD Murugavel Janakiraman said: “A key strategy for driving monetisation is to increase the length of our relationship with our customers and increase the amount of revenue earned from our customers by offering additional marriage services to our online matchmaking user base.
“A majority of the categories of marriage services in India are unorganised and highly fragmented, presenting a potential opportunity for an organised aggregator to provide these services.
“In this regard, we have leveraged our brands, user activity on our platforms and our online matchmaking client base to diversify into marriage services to take advantage of the lack of organised services.
“MatrimonyMandaps is our latest foray into the huge marriage service market, and we’ll offer better choices to customers.”
The platform has over 2,000 mandaps and wedding venues on the site, and is now live in Chennai, Madurai, Coimbatore, Trichy, Hyderabad, Secunderabad, Kochi and Bengaluru.
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