Meta Adds New Features To Creator Studio

Meta has added some new elements to Creator Studio, including a Stories preview option for video uploads, and a new way to preview how posted content looks in audiences individual streams.

The main addition is Stories highlight clips for video uploads, which takes a 20-second preview segment from your full video to post as a Facebook and/or Instagram Story. The new option enables you to ‘share a video highlight clip to your story’, in order to drive views of your full video clip.

Creator Studio will automatically highlight a preview segment from the creator’s full video, which they can then move around, though they can’t actually edit or create, as such, you can only choose a segment from your video to use as the preview.

Once you’ve chosen the segment, you’ll then be able to post that clip to your Facebook Story, with a ‘See More’ Call To Action button at the bottom of the Stories panel to drive people to your main clip.

An additional new feature for Creator Studio is also a timeline view for published page posts in the app, providing more transparency as to how a creator’s posts look in user feeds.

That adds another element to page management options through the app, which remains a key posting tools over third-party platforms due to its capacity to show users exactly how their Facebook and Instagram posts will appear in-stream, enabling enhanced editing and customisation options.

As such, Creator Studio remains an important tool for many social media managers, particularly those posting video, and it’s good to see Meta continuing to add new options and enhancements to improve the user experience, and provide more ways to manage your Page posts.