Millennial-Owned Businesses are Most Likely to Have an App

Clutch has conducted a new study and discovered that more than half (55%) of millennial-owned businesses have a mobile app.

The company surveyed 351 businesses with between 1 and 500 employees.

55% indicated that they have 10 or fewer employees, and 57% reported annual sales of less than $1 million.

Clutch explained that small businesses have recognised the value and the importance of mobile apps for features such as communication and payments with customers. However, most small businesses cannot afford to build and maintain an app.

This year, the percentage of small businesses with an app held at 42%, with little changing from 2017.

However, another 25% of businesses have planned to build an app, with about 30% of small businesses admitting to build an app just to find new customers.

The study also discovered that mobile payment is the most valuable feature on their apps, with 26% of the businesses asked agreeing.

This was then followed by social media integration (24%), the ability to communicate with customers (14%) and a customer loyalty programme (12%).

Read more here.