Elite dating service Millionaire Match has unveiled a redesigned homepage which it hopes will encourage more visitors to click through and sign up.
The new layout puts the ‘Register’ button at the top of the page. The company has also changed the models and real users promoting the platform.
However, it has maintained the black and gold colour scheme that it says makes the website look “classy and [luxurious]”.
According to initial data the redesign has been a success, with a 6% increase in sign ups since the new homepage was launched. Millionaire Match now has just under 4.3 million users on its database.
Chief Operating Officer Johnny Du said that they surveyed visitors to the website and analysed other successful products to understand what changes would help increase the traffic.
He explained in a statement: “We came to the conclusion that the first images on the site make the most difference in terms of visitors deciding to stay and join, or click away, never to return.
“We are committed to releasing a high-end website that meets the aesthetic of the millionaires. Generally, millionaires are looking for other business owners and professionals who are in this wealth bracket as well.”
Millionaire Match has always been insistent that it is a platform for people in similar financial positions, and not for sugar babies or sugar daddies.
In October, the company announced that users with a verification badge would be able to create an account without using any pictures of their face in order to protect their identity.
Visit the Millionaire Match website here.