Popular rural dating app Muddy Matches has launched its first ever television marketing campaign.
The independent dating company recently received a £10,000 grant from Sky Media to support the promotion, as part of the SME100 support scheme. A total of £1 million was distributed to 100 small businesses to help them advertise as lockdown restrictions started to lift.
Muddy Matches’ 30-second advert will be aired throughout July across Sky’s portfolio of channels, including National Geographic, Discovery, Quest, Sky Cinema, MTV and Sky Sports.
Andrew Mitchell, Head of Marketing for Muddy Matches, said in a statement: “We see this is a timely reward for the dynamic and creative approach we have taken in connecting like-minded people looking for love during lockdown.
“Putting Muddy Matches in front of a wider audience through the power of TV, right at a time when the public have a renewed appreciation for the great outdoors and are in need of a deserved breath of fresh air, is a welcome opportunity.”
The award comes after the platform welcomed its 500,000th member, a milestone that was achieved four months earlier than anticipated due to increased demand over the lockdown period.
Sign-ups have increased by 32% and the number of paying members rose by 18%, compared to the same period in 2019.
Visit the Muddy Matches website here.