Muslim dating site muzmatch has confirmed it is teaming up with Ethar Relief, a UK-based refugee charity, for this year’s Ramadan campaign.
Users will be invited to donate to the charity through the app as they swipe to find their partner. Ethar Relief helps refugees as well as displaced people in the Horn of Africa and Yemen.
The goal is to raise money to build a fully functioning bakery for the community which will run in Um Gargour refugee camp. This is one the longest established camps in East Sudan and it’s hoped the bakery will provide warm, fresh bread to the thousands of refugees who permanently reside there.
The collaboration is part of muzmatch’s Ramadan campaign, in which roughly 1.6 billion Muslims worldwide observe the religious festival.
Shahzad Younas, Founder and CEO of muzmatch said in a statement: “Following the hugely successful partnership with Read Foundation in 2020, our school is under construction as we speak.
“We’ve upped the bar this year, and for our 2021 charity partner, we are delighted to work with Ethar Relief who work extensively in East Sudan.
“By setting our sights on building a bakery, we hope it will provide jobs in terms of the construction of the bakery as well as employing refugees to produce the bread – all with the ultimate aim of providing fresh bread to tens of thousands of refugees in the area.”
In 2020 the dating app collaborated with Read Foundation, raising $166,000 from their members to build a school for orphan children in Pakistan. Construction of the project has now begun and they expect the school to open in 12 months.
Sultan Omar, CEO of Ethar Relief added: “To partner with such a forward-thinking, positive and uplifting organisation is an honour and privilege for all of us at Ethar. Together, Ethar and muzmatch are going to work on a ground-breaking new humanitarian project.”
Visit the muzmatch website here.