The dating site is working with Entertainment One and BBC Films to help promote the film and give singles the chance to meet David Brent, played by comedian Ricky Gervais, or win a year’s supply of gig tickets.
The competition is open to everyone, not just MySingleFriend users, and the company has called for people to upload a video of themselves explaining: “Why fans think David is a great catch, the man of their dreams, his best chat up lines, why they would make David’s perfect woman and date ideas.”
The idea for the competition stems from the character’s notorious failings when it comes to finding love.
MySingleFriend explains: “The film catches up twelve years on from the BBC mockumentary to find David Brent is now a travelling salesman with Lavichem, a cleaning and ladies personal hygiene products company.
“However, he hasn’t given up on his dream of rock stardom and is about to embark on a self-financed tour with his band and a film crew that shadows Brent as he travels up and down the country living his dream of being a rock star with his band the ‘Foregone Conclusion’.
“Despite David’s new career as a rock star we still find David single. Striking out with the ladies regardless of his first class banter, cheesy chat up lines and love inspiring rock ballads.
“It’s time David finally met his love match and MySingleFriend is honoured to have been given the task.”
The competition is open from now until the 29th August 2016 at 9pm and asks that people upload their videos via MySingleFriend.
Videos must be no longer than 25 seconds and entrants should be aware that their videos will be made public, as the winner will be decided by who gets the most likes.
The main winner will get to meet David Brent himself at the film’s premiere on Wednesday August 10th, with all other submissions entered into a competition to win a year’s supply of gig tickets.
To find out more and submit your video entry please click here.