Once Hires ex-Tinder International Growth Head as CMO

Dating app Once has announced the appointment of Morad Adjaoud as Chief Marketing Officer.

Adjaoud previously spent two years at Tinder as Head of International Growth, including the 2017 period when Tinder reached its #1 grossing rank.

He founded Iris Consulting, a digital agency, and used funds from this project to establish the One Aim, Many People Association (OAMPA) which teaches Senegalese children to code, create websites and build schools.

He has also worked for French dating app happn as Head of Growth, Acquisition and Content, and has held roles at Toyota and Estée Lauder.

Adjaoud comments: “The dating industry is huge. More and more people are turning to apps and the internet to find love, a hook-up or relationship.

“At the same time the differences in people’s preferences, culture and dating styles are huge too. As such brands must be at the forefront of innovation to meet new and evolving demands – both from a technical and user experience aspect.”

Jean Meyer, Co-CEO of Once, adds: “It goes without saying that Morad will bring a fresh perspective and strong digital dating expertise to the table. We’re excited to watch the brand grow even more with Morad’s injection of strategic creativity.

“(…) This is a particularly important and exciting time for our brand as we are on the cusp of a revolution in the market. Morad will oversee the introduction of our announcements, and will steer us through this growth period.”

Adjaoud continues: “Everything I have ever done and succeeded at in my career I can relate back to my focus on the end customer, client or user – always asking, ‘What do they want from this?’

“(…) At Once our user base and audience varies, so I am excited about all the opportunities for our team to develop and strengthen our customer offering and position in the dating industry.”

Visit the Once website here.