Once, the Paris-based dating platform that offers users one curated match per day, has announced a raft of new features to make its service even more female-friendly.
From today, female users of Once will be able to review the men they date, rate the accuracy of their photos and rate the quality of their conversations.
The feedback will provide other female users of the app with information about their matches, helping to keep women safe and informed about the men they speak to.
Jean Mayer, the founder of Once, said of the updates: “I believe this feature addresses the current issues found with dating apps. We want to ensure that our users can expect to meet the same person in real life that they are speaking to on our app – it removes issues with authenticity and the illusive barriers that are all to common”.
The reviews female users provide will be moderated by Once’s in-house team, and women that give consistently anomalous reviews will be flagged by an algorithm.
Men will be able to rate the accuracy of a female user’s photographs, but they will not be able to post full reviews.
Mayer adds: “This innovation will not scare genuine men who use dating apps appropriately. I believe it will encourage more positive behaviours from men whilst seeking a partner online”.
The insights from the reviews will make Once the first dating app that is able to track the number of dates it generates.
This metric, according to Mayer, will be the most important KPI for the Once development team going forward.
Once has over 6 million users across seven countries.
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