Ourtime, the Meetic dating platform for over 50s, has launched a new entertainment initiative to connect singles through their shared passions. Its first step was partnering with Ambassador Theatre Group (ATG) to provide 40 users with VIP tickets to a West End show.
The dating platform is launching a new initiative, called ‘Ourtime Specials’, which will create opportunities for singles over 50 to connect with others over shared interests. To kick off the new initiative, 40 theatre-loving singles will have the opportunity to watch the new musical production of Sunset Boulevard at the Savoy Theatre in London’s West End.
The opportunity is made possible through a partnership with ATG, a world leader in live entertainment and the world’s number one live theatre company.
The show stars Nicole Scherzinger, with music by Andrew Lloyd Webber. Before the show, these 40 Ourtime members will enjoy a champagne reception and a tour of the theatre to learn more about its history.
To encourage mingling between these singles, there will also be a thematic ice-breaker activity that will encourage guests to share their thoughts about Dreams, Fortune, Desire and Love.
“Bringing singles over 50 together is the very essence of Ourtime and we wanted to take that one step further, by helping like-minded singles to bond over their shared interests”, said Céline Boudière, Chief Marketing Officer at Ourtime.
“The ‘Ourtime Specials’ initiative is a new, fun way for our members to interact, and we have plenty of ideas in the pipeline. We are delighted to have ATG on board as our first partner, offering our members the ultimate theatre experience”, she added.