Online dating platform Plenty of Fish has launched a new safety feature for singles going on offline dates. The ‘Share My Date’ tool will enable users to conveniently share the details of their date with friends and family.
Through an in-app form, users fill out the name of their date, the location, the time, and any other additional information. This form can then be easily shared with trusted contacts so they are kept informed of a user’s plans, for safety reasons.
“Safety is paramount for our members and providing a welcoming dating destination for them is mission critical”, stated Christina Kozloff, Chief Marketing Officer at Plenty of Fish.
“Share My Date is yet another example of our commitment to keeping singles safe as we support them throughout their dating journey”, she added.
A survey of 14,000 Plenty of Fish users found that 78% of respondents share the details of an offline date with friends and family. Research also found that 40% of users would be more willing to do this if a feature helped make this more convenient.
“We strive to create products that our members want and Share My Date has been one of the most requested features. We’re excited that Plenty of Fish is offering members a way to share upcoming date details with their friends,” said Jess Johnson, Safety Product Strategy, Match Group.
“Our goal is always to provide singles with comfort and care while they’re using our platforms, and we believe this feature will help give members peace of mind when meeting a match in person”, Johnson explained.
The Share My Date feature is available for all Plenty of Fish members using Android devices, with the tool coming to iOS users over the next few weeks.
Other safety features adopted by Plenty of Fish recently include selfie verification for greater user authenticity. It also implemented a tool to prompt users to reconsider sending messages that contain potentially offensive language.