Pure Releases Women-Only Premium Features
Dating app Pure has released a set of premium features exclusively for women on the platform. As part of its ‘Pure Queens’ campaign, women can now have greater control over their connections and engagement on the app.
Pure, the sex-positive dating app, has launched its ‘Pure Queens’ campaign and released a set of new premium features designed by women, for women.
The new initiative comes as a result of studies which show that women only swipe right 30% of the time. Therefore, Pure is looking to enhance how women take charge of their own interactions, helping them find exactly what they’re looking for.
The new set of premium features exclusively for women include:
- Smart Likes: Enabling users to set further filters and preferences on potential matches, choosing who they receive likes from based on their preferences.
- Queen Style: Letting women use unique digital avatars based on the traits of one of the Pure Queens they identify with the most.
- Blocklist: The app’s blocking feature has been upgraded to now allow subscribers to hand out second chances and unblock users after a change of heart.
- Incognito Mode: Hiding women’s online presence on the app, this feature lets them browse unseen, turns off read receipts, and shows their status as offline.
Together with these new features, the dating app’s new campaign features prominent women influencers and thought leaders – the app’s ‘Pure Queens’. They include:
- leading sex expert Dr. Tara
- comedian Tatty Macleod
- digital creator Bryanna
- musician Kate
- cosplay artist Shaziya Ashraf
Watch the campaign video featuring these women below:
“Girls, we’ve all been there… The matches that lose their cool over the word ‘no’, the obsessive ones that spend a little too long scouring over our profiles, and the demanding ones that insist on instant replies”, highlighted Olga Petrunina, CEO of Pure.
“We want women to feel safe when using Pure, but we don’t think wrapping them up in bubble wrap is the right response… Rather, we want to empower women by giving them total control over who can chat with them and when. It isn’t an experience restricted by rules and red tape — It’s the experience each of us wants, entirely on their terms”, she added.
Olga Petrunina was featured in Global Dating Insights’ Women in Dating Special Report 2023, available to download for free here. For women on Pure who are looking to take advantage of these new premium features, subscriptions start at $4.99 per week.
