QuackQuack has analysed user data and behaviour in order to understand the trend of friendships on dating apps. With almost 410 chats and 1690 profiles viewed every minute, they have seen that 41% of the new users are using the app in order to spark new friendships.
32% of female users between the ages of 25 and 30 admitted to establishing platonic friendships with men that they have previously dated as the romantic connection didn’t work out but their chemistry as friends was enough to keep them in contact.
The majority of users that use QuackQuack to establish friendships are from tier 2 cities and talking to online friends is more appealing to users from smaller towns and cities.
The observations from this analysis has shown that 1 in every 4 females have multiple male friends from different places and use the app to chat with them everyday.
37% of male users stated that by putting on their profile that they are looking for friendships made them seem more approachable and they received better responses in regards to their matches.
QuackQuack Founder and CEO Ravi Mittal commented, ‘We see several budding friendships and romances blossoming in our app. QuackQuack is not limited to a certain category of relationship.’
54% of women and 40% of men are interested in sparking up a friendship whilst using the apps. Female users from Hyderabad and male users from Chennai and Kochi are recognized to be using the app to find friends.
‘Relationships bloom and last longer when it comes with an element of friendship. If you aim to know your partner for who they are in essence, you have to be their friend first,’ quoted Mittal.
QuackQuack’s research has highlighted the fact that dating apps are not only used to find romance or hookups, they are also used as a safe space for users to ignite new friendships.