Reddit has appointed Tinder’s marketing director as their UK general manager. Laurelle Potter’s appointment comes as Reddit marks a year since its first international expansion with the opening of its London office
Potter will join Reddit in October from Tinder. Before joining Tinder in 2018, she was a marketing director at both Snap, where she led the EMEA launch of Spectacles, and dating app Badoo in a global role.
Laurelle Potter said: “I’ve enjoyed a long career in marketing and tech, but my passion lies in working for community-driven brands that enable people to connect with one another. Reddit is the home of community, and I look forward to using my years of experience in fostering intimate connections to deliver this on a larger scale, helping to propel Reddit’s mission of bringing community and belonging to all.
“Reddit weaves together the best of what social platforms have to offer, and there is a huge opportunity to ensure people in the UK understand its value and benefits. I am so excited to share the Reddit story and help bring its magic to life so that individuals and brands in the UK see what I see.”
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