A recent study by Allot Communications Ltd has revealed that a whopping 89% of mobile users do not pay for malware protection on their mobile devices.
Called “Allot Mobile Trends H1/2017 Report: Consumer View on Mobile Security”, the research looks at consumers’ knowledge of online threats, their use of security protection and whether or not they think their service provider should be the one to protect them.
And the results show that 68% of mobile internet users know about malware – of this percentage, 1 in 7 will have experienced an attack in the past 12 months – but 89% of people do not pay for protection on their mobile devices.
This said, 61% of mobile users globally would pay for protection if their operator offered it.
In the case of a malware attack, 26% of people said they would contact their Communication Service Provider (CSP).
Yaniv Sulkes, AVP Marketing at Allot Communications, said: “CSPs have a huge opportunity to be proactive and deliver relevant protection.
“Our survey has revealed consumers are demanding simplified protection for their various connected devices and are willing to pay for it.
“CSPs are best placed to address this industry-wide issue and improve the customer experience.”
Allot’s survey asked 2,150 mobile users worldwide to complete a questionnaire, before the findings were analysed to highlight any similarities and differences across different demographics (this includes age, regional background and gender).
To download the full report please click here and see Allot’s infographic below:
