News Commits $30M With UrSafe to Give Members Voice-Activated Safety Features

Luxury dating website,, has committed $30 million USD to introduce voice activated safety measures for users, in association with UrSafe. Features include allowing friends to virtually track your location, fake calls, emergency SOS alerts and safety checks. has made a multi-million dollar commitment to UrSafe, a premier hands-free, voice-activated personal safety app fully integrated with 911. As of February 1, 2022, everyone in the Seeking community will have access to a free 60-day trial.

Laura Jacobs, professional matchmaker and dating expert, said: “Meeting a date for the first time is always exciting but intelligent preparedness is key. No matter what time of day you go out, where you are headed, or if you’re meeting someone you’ve just met or known for a few months, it’s comforting to know there’s a safeguard in place to avoid potentially risky situations. It’s peace of mind.”

UrSafe’s unique, advanced technology offers protection in a wide variety of emergency circumstances. The app includes real-time location sharing as well as voice-activated safe words that immediately notify law enforcement, and friends and family, if the user feels endangered. UrSafe has started introducing API integrations with global emergency services in more than 200 countries and territories.

Brandon Wade, founder and CEO of, said: “Keeping our members safe is of the utmost importance to everyone at Seeking. Seeking is an industry leader at the forefront of implementing safety and security measures to protect its members and prohibit illegal activities. Our affiliation with UrSafe allows us to continue to be one of the safest and most secure dating communities.”

Seeking utilises both human review and artificial intelligence (A.I.) for keyword detection and image moderation and to eliminate potentially fraudulent behaviours. Once any violation of its Terms of Use or any inappropriate activity is detected on the platform, Seeking immediately flags the respective profile and investigates all concerns and claims.

Additionally Seeking has an open policy which invites members to report any problematic issues in order to rid the site of persons who exhibit unwanted behaviors. Once reviewed, should a member be deemed in violation of the Terms of Use, he/she/they are immediately banned from the platform for life.

Dr Anthony Oyogoa, CEO and Co-Founder of UrSafe, said: “It’s inspiring to see everyone at Seeking so invested in the safety of its members. Together we hope to set the new safety standard for global online dating.”

Luke Smith

Luke is the Editor for Global Dating Insights. Originally from London, he achieved a BA in Journalism from De Montfort University, Leicester. An experienced content writer, he enjoys a variety of sports, with a keen passion for his football team, Fulham FC.

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