S’More has joined forces with HopeLine, a crisis intervention and suicide prevention service, to help combat the mental health crisis which is arising during the global coronavirus lockdowns.
Demand for mental health services has surged in recent weeks, an increase of more than 40% according to HopeLine.
S’More is launching a campaign called “Social Distance is Not Emotional Distance”, which will raise money and visibility to help HopeLine handle the elevated level of service needed.
For each new conversation started on S’More, a $1 donation will be made to the charity. The aim is to get people chatting, create connections, and make people realize that they are not alone.
CEO of S’More Adam Cohen-Aslatei said in a statement: “Effective immediately, we are redirecting a large chunk of our marketing spend towards this important initiative, because social and emotional connectedness matters now more than ever.
“Our community has been asking how they can help and now we’ve created the perfect partnership to do good and strengthen our larger community. Social distancing is not emotional distancing and we need to make sure that we stay connected during this time of physical separation.”
The dating app has seen a 20% uptick in quality daily activity over the past two weeks, as singles are staying at home and searching for new ways to date.
72% of S’More users also said that they were planning creative virtual dates to get to know their matches more.
Lauren Foster, HopeLine’s Executive Director, added: “We’ve been providing mental health services for nearly 50 years, and in times of crisis it becomes a real challenge to deploy the resources necessary to meet the need at hand.
“This partnership uniquely allows one community to support another through the power of connection and it could not come at a more appropriate time.”
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