Social Discovery Group Forecasts Major Rise in Virtual Dating
As online dating evolves, Social Discovery Group (SDG) highlights a growing demand for virtual relationship services. With cuffing season rapidly approaching – a period where more and more people are desperate to find long-distance partners – SDG has been reporting a notable rise in video-based dating and the popularity of their 360° VR video chat feature on Dating.com.
This VR-enabled feature aims to offer users an immersive experience, simulating in-person interactions and catering to those seeking more meaningful virtual connections. According to SDG, 57% of singles prefer online-only relationships for companionship during isolating months, with factors like convenience and affordability also driving demand.
Surprisingly, this isn’t just a new trend from younger singles – the platform’s data indicates that users aged 40 to 50 are increasingly engaging in virtual relationships, drawn by ease of access and the stress-free nature of online dating. With 40% of daters agreeing that long-distance virtual relationships are less stressful, platforms like Dating.com and DateMyAge provide a safe, engaging environment for people to build meaningful relationships across distances.
SDG’s insights suggest that online dating offers a space for connection amid external stressors like the rising cost of living and political tensions – although politics is still a big factor in matchmaking itself. As the online dating industry adapts, SDG anticipates that immersive virtual relationship features will play a central role in shaping the future of digital connections, especially if VR and other related technologies continue to improve.