Study: The New Etiquette for Online Dating
A study of 10,000 singles explores the unwritten rules and etiquette of dating online. These daters identified behaviours that violate dating decorum, including bragging, judgemental attitudes, and over-prying.
Dating app QuackQuack polled 10,000 users between the ages of 20 and 35 across India to find out which dating behaviours form a new online etiquette.
The number one dating etiquette to be respected is consent, respondents agreed. 30% of women stated that sending unsolicited photos, even if it’s just a selfie, is inappropriate. Daters shared that when in doubt, always ask and never assume.
Furthermore, 29% of men and women agree that bragging about money goes against the established etiquette. While it’s important to have financial stability, daters shared that flaunting wealth won’t impress anyone.
Sharing his view, Ravi Mittal, QuackQuack’s Founder and CEO said: “We are very close to 30M users, and from our user behaviour observation, we do notice a certain pattern. For instance, users who brag about money tend to get unmatched sooner than users who don’t.”
Respecting boundaries and not being too intrusive with questions was another key virtue, agreed 36% of respondents. Chatting and asking questions is part of the initial dating phase, but 18% of daters said they unmatched someone after receiving immediate requests for personal details.
32% of female respondents highlighted that they have received judgement from men after discussing their dating history. These respondents highlighted that singles should keep an open mind when meeting new people, and that men should simply unmatch rather than sharing negative comments about dating histories.
A universal pet peeve on dating apps is ghosting. 40% of respondents aged 25 and above shared their view that messages must be replied to within 24 hours if they want to be taken seriously.

