TikTok has launched a new Insights platform that provides enhanced audience insights for marketers and brands.
Advertisers can set a location and then adjust various filters to hone in on their campaign results and find out which ads performed best across different verticals.
These include location, generation, industry, events, and year. If, for example, a retailer wants to find out what the top shopping categories in the US over Christmas were, they can select the relevant tags and view the results.
The new platform appears to be a simple way to gain a broad overview of what’s working campaign-wise. However, the information provided isn’t all that detailed, which means that similar data can show up across multiple categories.
But then again, it may not be meant to provide granular insights and instead is geared toward trending topics and categories.