Tinder is moving to introduce an option which would enable female users to switch in and out of a Bumble-esque mode where they initiate conversations.
In an interview with MarketWatch, Match Group CEO Mary Ginsberg has said: “giving people the choice versus telling people how to engage is the big difference.
“The feedback that we’ve heard is that women don’t always want to be forced to make a move, so we want to give people the ability to choose”.
The decision to implement a female-first option is “not a reaction to any competitor”, Ginsberg says, and is more part of a move to better serve women across Match Group’s brands.
Meetic, for example, has started giving chivalrous male users a ‘Gentleman’s Badge’ accolade if they conduct themselves well when online.
“We have to constantly listen to what women want and address their needs, not just on Tinder but on all products,” the CEO added.
The move will help to “curtail bad behavior, any negative behavior or advances, and inappropriate communication” once it goes live.
Tinder has not provided a launch date for the update.
Read more here.