Tinder is expanding its influence in the reality television space by partnering with Netflix for the streaming service’s first unscripted Indian dating show.
Throughout July, users of the dating app can start the application process for ‘IRL: In Real Love’ by swiping right on the branded profile card. Their own dating profile will be consequently included in the application, so hopeful singles are encouraged to make sure it is completely up to date.
There is very limited information about when the show will be aired or its format at this stage, but it is aiming to set up long-term relationships in an entertaining way.
Taru Kapoor, Match Group’s General Manager for India, said in a statement: “Tinder is thrilled to partner with Netflix to offer this generation’s hopeful romantics a chance to go after a flame that can’t be put out.
“Right from the casting process to its distinctive dating format, this show brings to the table an opportunity to experience new connections, some heartbreaks, unmatched chemistry and a whole lot of fun. With Tinder’s diverse community of young singletons actively looking for real sparks, this show will provide them with exactly that and more.”
Tinder also helped in the casting process for this year’s Love Island in the UK, initially screening user profiles before passing on potential participants to the show’s in-house casting team.
The partnership with Love Island has since been expanded and Tinder will assist with the Australian version of the show.
Netflix recently acquired the global distribution rights to a documentary film about a notorious romance scammer. Colloquially known as the ‘Tinder Swindler’, Shimon Hayut posed as the son of a Russian oligarch and successfully conned numerous women out of millions of dollars.
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