Tinder Set To Launch ‘School Of Swipe’ Dating Course

Tinder is rolling out a brand new feature, branded a crash course in online dating, which will be known as ‘School of Swipe’. This course is tailored for young adult singles to navigate the world of online dating by offering guidance on online-to-offline dating. 

This is a long-term initiative to help singles build the confidence needed to establish new connections. Those who wish to take the tips provided by School of Swipe into the real world of dating will be able to do this at Tinder Mixers, a series of in-person events. The feature will initially be launched in Singapore.

A survey conducted by Tinder found that young people in Singapore feel ‘hopeful’ (61%) and ‘excited’ (56%) about their dating future. Despite this, around 50% of those interviewed stated that they felt ‘awkward’ about making the first move. 75% of participants said that they feel free to be themselves and choose the person they want to connect with on a dating app.

School of Swipe has therefore been built as an easily accessible mobile-first wingmate where online dating is demystified with how-to tips presented in a vibrant and informative way. Tinder hopes to inspire and ignite a fun and safe dating experience.

“We’ve learnt through our study and from our conversations with young people that when they are faced with questions about dating, they are not quite sure where to go or who to speak to. And that’s where Tinder, as the world’s largest dating app, comes in. With our newly launched School of Swipe™, an easy to navigate online guide for singletons to use anytime anywhere, we want to help young adult singles feel more confident in their dating journeys,” said Papri Dev, APAC Communications Lead at Tinder. “School of Swipe™ is an all-in-one guide for daters looking to make the most of the matching experience whilst also staying alert, both online and offline. The resource complements Tinder’s continuous in-app feature innovations and tutorials to make dating fun and safe for all young singles eager to connect with someone new.”
“Dating is fun and meaningful but it can also sometimes be daunting. Having resources such as School of Swipe can help hopeful young Singaporeans navigate dating, taking the pressure off and giving them more mind space to focus on creating meaningful connections,” added Dr Angela Tan, intimacy coach and founder of the Academy of Relationship and Sex, Singapore.