Tinder is reportedly testing a series of new updates to the ‘Super Like’ feature, that will allow users to add a reaction emoji or a short message.
Singles can send emojis, like a star, heart eyes or a wave, when super liking specific photos. The custom texts, known as ‘Swipe Notes’, allow people to send messages before actually matching.
In some of the initial test screens, which were uncovered by social media expert Matt Navarra, Tinder claims these updates help users stand out and three times more likely to get a match.
However, the new feature could come at a significant cost. Users could have to pay £14.99 per ‘Swipe Note’, and a pack of 10 ‘Swipe Notes’ are listed at a slightly discounted price of £120.
It currently remains unclear as to when Tinder intends to implement these new services.
Last month, rumours began to circulate that the dating app was also testing a new service called ‘Concierge’. The premium feature would connect users with dating experts to help them navigate every aspect of online dating.
Match Group CEO Shar Dubey has warned investors that Q1 earnings could be relatively low as the whole portfolio is struggling to acquire new users and subscribers during the coronavirus outbreak.
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