Tinder have moved their sponsorship campaign into the world of competitive gaming by agreeing a deal with a professional eSports team.
The partnership with Immortals means that Tinder has been added to the list of sponsors for the eSports brand Made in Brazil (MiBR). This comes after Immortals completed the acquisition of MiBR.
The gambling site Betway have also become headline sponsors of the team.
Immortals CEO Noah Winston said: “The MiBR brand creates a direct link to Brazil’s national pride and sports and entertainment culture. We are eager to invest in the Brazilian eSports scene and to create a platform for the region’s amazing professional eSports talent to continue to excel and dominate.”
Both parties are hoping that the collaboration will help to bring fans of eSports together on the dating app.
Tinder is reportedly planning several focused campaigns for gamers on their subscription services.
It’s not the first time they have invested in a professional sports team, following their partnership with Manchester City earlier this year.
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