A webinar tomorrow will give insight into Tinder’s use of behavioural analytics, and how it has been used to grow the dating phenomenon.
The webinar is being held by Tinder’s Director of Business Analytics Bob Wilson on Interana.
The talk will cover the following topics:
- How Tinder uses cohort analysis to segment users to determine the impact of new ideas or features and what sticks.
- How Tinder tracks users through a conversion path to find who completes the path, or where they step off, using Funnels.
- How engagement analysis has helped Tinder to develop products that better meet their users’ needs.
The webinar takes place tomorrow, March 30 at 10:00am PST / 1:00pm EST / 5:00pm GMT.
To sign up for the webinar, visit this link.