TrafficStars has shed light on the Native Ads pricing model which has been made available to all advertisers.
Cost Per Mille Views (CPMV) is a standard pricing model for the Ad Network’s Native Ads inventory and to guarantee visibility for ads.
CPMV is only registered when a user sees at least 20% of the ad and results in higher CTRs and an increased attribution due to view-through conversions.
When the ad is viewed, an impression is then recorded. If less than 20% of the ad is not viewed, then the advertiser does not need to pay for that impression.
TrafficStars Managing Director Peter Rabenseifner said: “Because of the honest nature of Native Ads, we offer the CPMV payment model as standard; a clear and fair way of buying a truly ethical ad format. We have reduced the media buying risk by offering a CPMV model, as you only pay for impressions which are registered as viewed. Performance so far for Native Ads has proven a significantly higher CTR in comparison with other traditional banner formats on CPM.”
The CPMV pricing model has also been offered alongside CPC for all Native Ads spots in TrafficStar’s inventory.
Read more on TrafficStar’s website here.