The UK Competition and Markets Authority has begun an investigation into an (unnamed) online dating agency for suspected breaches of consumer protection law.
The case, outlined on GOV.UK, concerns potential unfair commercial practices and potential unfair contract terms.
Among the issues raised are the way the online dating agency advertises itself to consumers, the privacy and usage of consumer data, and the subscription, variation and cancellation of contract terms.
The Competition and Markets Authority “has not reached a final view on whether the practices it is concerned about breach consumer protection law, and will listen to the company’s response to its concerns.”
If the Authority finds the company’s practices to be illegal, it will move the case to court under part 8 of the 2002 Enterprise Act.
GOV.UK expects to provide an update in early 2018. GDI has submitted a Freedom of Information request to find out more.