White Label Dating has seen record-breaking new subscribers throughout April. The volume of members converting free memberships to paid subscriptions has presented a +5% increase versus January 2020, the highest converting month of the year.
The comparison period has been confirmed as the best performing month in the dating calendar across the industry each year historically.
This increase has been seen across both Mainstream and Casual networks. The notable increase resulted from an expected boost in traffic over the Easter weekend, complemented by heightened searches for online connections and entertainment over recent weeks and months due to COVID-19.
The increased demand has resulted in White Label Dating’s partners obtaining more registrations to their dating sites, from both organic sources and paid search.
April’s impressive performance appears to be increasing for the Company as the month progresses.
Yesterday, White Label Dating’s SaaS platform saw April’s second highest day for the total number of subscriptions occurring on the same day as registration across it’s casual network. With a dedicated engagement team working to keep members online, the Company anticipates a further increase as they enter the weekend.
The company’s co-CEO Steve Pammenter commented in a statement: “It’s business as usual for White Label Dating. With the current pandemic impacting the lives of many, we’re fortunate enough to run a model that allows us and our partners to support society through these unprecedented times, providing online communication and entertainment dating software to help keep people connected.
“At a time that demand is so high, our partners are able to invest profitably in their dating portfolios with confidence that the member registrations obtained off of the back of their acquisition efforts will convert, at a rate higher than their post Christmas and New Year campaigns, which is historically the strongest time for them each year.”
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