White Label Dating has just seen its highest grossing day on record.
Thanks to a climb in conversion rates in the US throughout 2016, Sunday 13th March was the highest day of USA revenue for the company.
On this day, the number of new paying subscribers increased by 21.7% across the market, seeing a 67.7% increase in total revenue, compared to an average day in 2015.
WLD said the growth was thanks to heavy investment in the US, and a strategic focus on the highest performing locations and niches.
In addition to its partner sites, WLD also powers dating platforms for media brands like the Alaska Dispatch News, San Diego City Beat, Los Angeles Newspaper Group and Paranormal Date.
And at the start of the year, WLD’s parent company Venntro also announced a 53% increase in the number of new paying subscribers across its portfolio in January.
Venntro launched two new properties this year – SomethingSerious.com and Jiko, the former a relationship-focused and anti-hookup dating service, the latter a new in-house Instagram-based mobile dating app.
Read Venntro CEO Ross William’s thoughts on why dating brands need a stronger brand proposition for under-24s here.