YouTube Will Only Monetise Creators’ Content Once They Receive Over 10,000 Lifetime Views


YouTube has changed its policies around who can monetise videos on the platform, in an attempt to reduce the number of people who re-post content.

Announced in a blog post yesterday, YouTube’s changes will mean that creators will not be able to monetise their videos through the YouTube Partner Programme until their channel reaches 10,000 lifetime views.

The platform says that this benchmark will help it to recognise the real creators from those who re-post other people’s content, and ensure that revenue goes to the correct YouTubers.

VP of Product Management at YouTube, Ariel Bardin, said: “We will no longer serve ads on YPP videos until the channel reaches 10,000 lifetime views.

“This new threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies.

“By keeping the threshold to 10,000 views, we also ensure that there will be minimal impact on our aspiring creators.

“And, of course, any revenue earned on channels with under 10,000 views up until today will not be impacted.”

The platform is also adding a review process for creators applying to be part of the YouTube Partner Programme.

Now, creators’ usage of the site will be reviewed against YouTube’s policies once they hit 10,000 views across their channel.

Only then will YouTube begin monetising the account through ads against people’s content.

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Emma Woodley

Emma is a reporter at Global Dating Insights. Originally from Surrey, she has studied Communication and Media at Bournemouth University and The University of Central Florida. She enjoys socialising with friends, exploring new places and can often be found with her nose in a book.

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