Once Dating Group reacted quickly to the coronavirus pandemic and lockdown measures by introducing a live video call feature. The update was created and launched on Once in just a couple of weeks, to allow users to engage in virtual dates without the need for any third party platforms.
Like most of the offerings in the industry, Once has seen user activity increase by approximately one-third, as singles are not deterred by being stuck at home and are still open to meeting new people.
Clémentine Lalande took over as CEO of the umbrella company, which also houses Pickable, in August 2019 and has put it in a good position to be competitive for years to come.
On The GDI Podcast she spoke more about how the live video feature was created in such a short period of time, what plans are in place for the next few years and how the overall industry has been changed by lockdown regulations.
The GDI Podcast is sponsored by RealMe. Safety Through Trust. Find out more here.