Butlur is a Hong Kong-based online concierge service that helps men find special gifts for their loved ones.
As the site says, they help “discerning men delight women who have everything”.
To find the perfect gift, Butlur asks their users to fill in a questionnaire with information like the intended woman’s lifestyle or price preferences.
Their algorithm then gives the user 20 gift options.
These might vary from traditional presents like jewellery, to experience-based gifts such as yachting.
Users can also add customisable features like engraved packaging and opt-in extras.
Butlur co-founder Brian Chin told the South China Morning Post: “Guys don’t like to have too many options when it comes to finding a gift.
“And this is a quick, stress-free way to help men find one while maintaining thoughtfulness and creative control.”
Chin founded Butlur with Jessica Lam, a former classmate from Columbia Business School.
The site wants to extend their focus to include male-orientated presents, and for women buying for women.
The founders of Butlur are also planning to extend the service to New York, after fully testing in Hong Kong.
Butlur is one of a number of Asian companies who offer gift-giving services for couples.
Korean couples app Between recently launched an e-commerce store, where couples can buy each other gifts or items to accompany dates.
Similarly, WeChat have recently partnered with startup Giftpass, to include a gift-giving feature within their chat function.
And online dating companies have started to follow suit – last month Zoosk launched a feature that allows users to ship presents to other members.