5% of Singles Pay For Dates With Crypto, 50% Find “FinLit” Attractive

A survey from crypto exchange OKX of 1,000 Americans highlights how financial knowledge is emerging as a desirable trait in modern dating. 66% of respondents said personal finance expertise makes someone more attractive as a partner – a clear sign that “finlit” (financial literacy) is gaining appeal amid economic uncertainty. The trend is strongest among younger generations: 76% of Gen Z and 75% of Millennials view financial smarts positively. Millennial women (77%) and Gen Z men (77%) showed the highest enthusiasm, indicating broad cross-gender priority for partners who demonstrate money management skills.

Digital assets add another layer. More than half of men (55%) and nearly half of women (49%) find knowledge of crypto, digital wallets, or blockchain appealing, seeing it as essential in today’s financial landscape. Younger cohorts lead again: 66% of Millennials and 65% of Gen Z consider digital asset familiarity attractive, compared to just 37% of Boomers.

Crypto payments for dates remain niche – only 5% have used it – but 13% of Gen Z have, versus less than 1% of Boomers. Barriers include access (37% Gen Z) and comfort (65% Boomers). While only 17% overall (rising to 30% of Millennials and 28% of Gen Z) said actually holding crypto boosts appeal, the data suggests awareness alone carries weight.

Interest extends to specialized matchmaking. Half of men and 35% of women expressed curiosity about a dating app matching based on crypto interests or wallet compatibility. Younger men showed the strongest support (65% Gen Z men, 64% Millennial men), but women followed closely (53% Gen Z women, 48% Millennial women), pointing to real potential for finance-themed platforms.

While this survey covered a limited sample of respondents, these statistics can be important no matter how they’re impacted by demographics. Although cryptocurrency may have fallen out of the immediate spotlight compared to more recent technological booms like AI, crypto itself remains a regular part of many people’s lives – and is an audience that not only has money to spend, but is also actively looking for services that cater to that specific interest.