ARCHER and Ritual Zero Proof Partner to Support Sober Dating

As more young adults embrace a mindful approach to drinking, dating platforms are adapting to meet the changing social landscape. This Valentine’s Day, gay dating app ARCHER has teamed up with the non-alcoholic beverage company Ritual Zero Proof to make sober dating more accessible and inclusive.

A recent Gallup study revealed that 65% of U.S. adults aged 18 to 34 view alcohol consumption as harmful to health, with many in this demographic actively reducing their intake. This trend is evident among ARCHER users, where the term “sober” appears 62% more often than “drinks” in profiles. Recognizing this shift, ARCHER has introduced a Sober Curious community feature, allowing users to connect with like-minded individuals who are either reducing or eliminating alcohol from their social lives.

In addition to this in-app initiative, ARCHER and Ritual Zero Proof have collaborated to provide sober dating ideas specifically for gay and queer men. The partnership also includes a tool to help users find bars and restaurants across the U.S. that offer mocktails crafted by Ritual, ensuring that those who prefer non-alcoholic options can still enjoy a vibrant and engaging dating experience.

This partnership comes at a time when non-alcoholic beverages are gaining popularity, with Ritual Zero Proof emerging as the leading brand in the U.S. non-alcoholic spirits market. As dating habits evolve, platforms like ARCHER are creating spaces where users can explore connections that align with their lifestyles, whether for romance or friendship.