Ashley Madison Named Most Popular Dating App in Texas

A recent study by DatingNews.com has revealed that Ashley Madison, a platform designed for those seeking extramarital affairs, is the most popular dating app in Texas. Known for its slogan, “Life is short. Have an affair,” Ashley Madison’s popularity in the Lone Star State stands out as the platform leads in no other state across the U.S.

The rankings, based on Google analytics, online surveys, and user recommendations, show a regional divide in dating app preferences. Tinder remains dominant in states like Florida, Illinois, and Arizona, while ChristianMingle takes the lead in several Southern states, including Alabama and Oklahoma.

Ashley Madison, which made headlines after a 2015 data breach exposing over 30 million users, continues to thrive, buoyed by a Netflix documentary earlier this year. This is despite its understandably controversial purpose as a dating site specifically for affairs – which makes Texas a far cry from most other states, which prefer more conventional sites like Tinder or Hinge.

Aside from the novelty value of knowing that affairs are apparently a big deal in Texas, it also highlights that there could potentially be a market for similar apps within the state. While the whole study mostly just shows that some states prefer one app over another, Ashley Madison is so distinct that it could be hinting at untapped potential for competitor platforms.