Snapchat and LinkedIn Introduce Measures to Limit AI Content

Snapchat and LinkedIn have each announced steps to reduce the visibility of fully artificial intelligence-generated content on their platforms, reflecting growing attention to user preferences for authentic material.

Snapchat is updating the recommendation systems for its Spotlight short-form video feed. Wholly AI-generated videos will no longer be eligible for recommendation. The company stated that the change aims to better reward original, human-made content and keep Spotlight focused on authentic creativity from real people. Videos that use Snapchat’s own AI creative tools for enhancement or editing will remain eligible for recommendation. The platform will continue to display transparency indicators when AI tools have been used.

Snapchat described the update as a way to prevent low-quality, repetitive AI-generated material from affecting the user experience, while still supporting AI features that assist human creators.

Separately, LinkedIn is testing a feature that allows members to report posts or comments they believe appear to be “AI slop.” Users can flag content through the three-dot menu. LinkedIn Chief Product Officer Hari Srinivasan said the reports will help the company refine its detection models for AI-generated and low-quality content. Creators whose posts are reported will receive private notifications in their analytics dashboard indicating that members found the content potentially inauthentic or heavily AI-assisted.

LinkedIn is also adjusting its own AI tools. The company is removing the “enhance your post” feature, which previously rewrote user text, and replacing it with a proofreading option that does not alter the writer’s voice. Srinivasan noted that the change responds to feedback about authenticity while still allowing members to use AI for refinement.