Reddit Tests Video and Audio Formats for Popular Posts

3rd August 2026 Staff Writer

Reddit is developing a new video-focused experience that would let users watch platform content and listen to posts in the background. CEO Steve Huffman discussed the work during the company’s second-quarter earnings call on July 31.

Huffman noted that Reddit stories already circulate widely on other platforms. On TikTok, for example, posts tagged #reddit total about 19.6 million, while those tagged #redditstories number around 9.9 million. Many of these videos pair text-to-speech narration of Reddit posts with unrelated background footage such as gameplay or cooking clips. Huffman described an emerging format of podcast-style content in which people read Reddit material aloud and said a listened-to or spoken version of Reddit could prove engaging as a distinct format.

The company has not detailed how the new video experience will appear inside the main Reddit app. Huffman indicated that a version would be available for testing later this year.

The initiative aligns with a wider industry trend of incorporating short-form or full-screen video. Facebook plans to test a reimagined experience later this year that opens the app directly into full-screen video for a subset of users. Streaming services including Netflix, Disney+, Peacock, and HBO Max have added TikTok-style short video feeds in recent months. Amazon offers a short video feed for shopping inspiration, and LinkedIn has introduced its own short video option.