Arcade giant Atari has announced an investment in dating brand LGBTQutie, also known as Qutie.
The influx of cash will see Qutie add more gamified features to its offering and expand internationally. The platform is also working to integrate more options for gender identity as it seeks to be a fully inclusive space for the LGBTQ community.
Jordan Weiss and Rachel Kimelman, Co-Founders of Qutie, said: “This new larger investment from Atari is a huge step for our company.
“This will allow us to scale our growth and opens up a whole new realm of possibilities.”
Frédéric Chesnais, Chief Executive Officer of Atari, added: “We believe Qutie is a great relationship-focused platform that provides a comprehensive social experience for the LGBTQ community, combining online dating, gamification, and all aspects of a thorough social networking platform.
“We’re thrilled to continue our investment in Qutie to enhance their app features through increased gamification in the upcoming months as well as facilitate additional international expansion for the LGBTQ community at large.”
Atari is best known for classic arcade games including Missile Command, Asteroids and Pong. The company also holds the license for RollerCoaster Tycoon, downloaded millions of times on mobile.
Last month, reporters at Mashable tried a new online dating-themed game entitled ‘Demon House of Dates’. Therein, players match with various demons in an attempt to form a relationship.
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